How does getting my colours done help me build a sustainable wardrobe?

I’ve talked about the benefits of getting your colours done before. Clients tell me all the time how easy it is for them to shop when they know their colours and, how they save money because they no longer buy things that don’t suit them.

When I first had my colours done many years ago now, I found the same. Even now, I can still walk into a store, look at the racks and I don’t even walk over unless I spy colours that I know will suit me. Some of my clients have a picture on their phone for any impulse trips when they haven’t got their fabric swatches with them so they don’t make mistakes.

Consider Pre-Loved

Of course, this alone won’t build a sustainable wardrobe. It’s about the choices that you make. If you’re making fewer mistakes and buying less items as a result of knowing your colours, this will help you build a more sustainable wardrobe. New clothes don’t need to be brand new either. Pre-loved is huge now. Charity shops, Vinted and EBay have hoards of clothing and you’ll find lots being sold with the tags still on! Just search BNWT (brand new with tags) or BNWOT (brand new without tags). There’s also swap shops and clothing exchanges in most cities now if you prefer physical browsing and you can still take your swatches with you too!

Repair, rewear, recycle

Patrick Grant on The Great British Sewing Bee was instilling the virtues of repair, rewear and recycle recently. All things we frequently hear are essential elements to building a more sustainable wardrobe. Whilst I do have clients who do these things, not everyone can or will. On Instagram (8 June), they shared three statistics:

  • The average person buys 60% more clothes than they did 15 years ago (and wears them for half as long)
  • The equivalent of one bin lorry full of clothing is dumped in landfill or burned every single SECOND
  • The fashion industry produces and sells a staggering 100 billion garments every YEAR

I took to google to ask “how many people live in the world”? The answer was 7.888 billion (2021), which is 12-13 garments for every person. Essentially that’s one clothing item every month.

Building a more sustainable wardrobe is something which many people aspire to, but over-consuming ‘fast fashion’ is the challenge given the over-production. It can simply be too tempting! There’s a reason there’s so many ‘bargains’ in the sale rail! Remember it’s only ever a bargain if you actually wear it. Consider not just the cost of the item, but the cost per wear.

Introducing Sam

Sam booked my Complete Colour Analysis consultation because she wanted to be more sustainable with her future clothing choices. She wanted to make fewer mistakes and know that what she bought suited her.

Her wardrobe wasn’t particularly colourful because she didn’t feel she knew what colours worked for her. She wasn’t afraid of experimenting, but felt she needed more guidance and understanding so she didn’t keep making the same mistakes. Sam wanted a more coordinated wardrobe so she could make more outfits from fewer things.

After her session, she told me that she felt much more confident about future shopping purchases knowing that what she did buy would suit her and that she had her swatches to help guide her.

Colour analysis concerns

One concern with having a colour (or a style consultation) is that you’ll need to get rid of all your clothes and start again! This isn’t something which I recommend (nor is it sustainable and something I’ve covered previously). I guarantee you’ll have things hung up which don’t suit you, but then you probably knew that already.

During a colour consultation I talk you through how to wear your colours. It’s not just what colours to wear as there’s so many different shades and fabric choices. Understanding how to wear things you may already have which aren’t your best colours is important too. This could be dying them, keeping them away from your face or ensuring you wear something more complimentary close to your face such as a scarf or another top underneath. Knowing the ‘rules’ and how to apply them is all part of the journey!

Too many clothes

Most people admit they have far too many clothes in their wardrobe. They also tell me they only ever wear a fraction of the clothes in their wardrobe. When I ask what the reason is for not wearing these clothes, they often tell me that they don’t fit. Or that they don’t know how to wear them. Or they used to wear them, but now not so much. Which begs the question – why keep them?

Whatever the reasons for keeping hold of things we don’t wear, the feeling of overwhelm every day is hard to overcome. It’s often why people ask me about creating a capsule wardrobe. I get the attraction – imagine having a smaller collection of clothes, which can be worn in multiple ways to create more outfits. Yet, the fear of not having ‘enough’ clothes often stops them. But how do you measure too much? Everyone is different which is why I don’t believe in setting a number on how many clothes you must have. It’s pointless in my view! What you need depends upon how you spend your time, what your style preferences are and of course your budget. Know what suits you and you’re half way there to building that sustainable wardrobe. All you have to do is take the steps to create it.

Learn your colours by booking a colour analysis consultation.

If you’re ready to create your own capsule wardrobe but need some guidance, check out my Capsule Wardrobe Masterclass here.

Zero waste week – an update from the studio

This week (5th – 9th September) marks the start of ‘Zero Waste Week‘ which has been running for a few years. It coincides nicely with ‘Second hand September‘ run by Oxfam for the entire month of September.

Now, this isn’t meant to be me on my hobby horse telling you what to do whilst wagging and pointing my finger.

Instead, I want to shine a light on some really important campaigns. After all, nobody can do everything, but every person can do something.

For the purpose of this blog, I wanted to share an update on the zero waste efforts I’ve been tackling in the studio for consultations.


This has always been the utmost importance in the studio. Whilst the use of PPE has diminished, hand sanitiser remains as does the sanitisation and cleaning policy!

Makeup brushes are washed, cleaned and sanitised after each client with a gentle cleanser and a ‘brush egg’; something I’ve used for many years now. It’s like a cleaning mat which you can rub the bristles to clean them and is just as good as the fancy electronic ones in my view. See below for other applicators.

Each makeup product is also sanitised after each use using this antibacterial spray.

A new white cotton cape is used for each client and hygienically washed after each use.

Makeup applicators

Some products don’t lend themselves to be applied with brushes or hygienically. At home, you’ll often use your own fingers and hands but I’m sure you understand why this isn’t an option in the studio.

Foundation is applied with a brand new sponge wedge for each client. You’re welcome to take it away with you to use at home – just ask. If you don’t, I wash them and reuse them myself to avoid waste. Pop them in a net bag in the washing machine and let them dry naturally. You’ll need to dispose of them when they start fraying and they’re available online and in many pound shops.

As there’s no double dipping on any ‘wet’ products (eg. mascara or lipsticks) it means a separate applicator for each use of every product. Unfortunately, these applicators are predominantly plastic based, tricky to recycle and a single use limit. For now, I’ll use up the supplies I have whilst searching for plastic free alternatives.

Cotton buds are now paper stemmed and single limit use. Reusable cotton buds are ideal for your own personal use but aren’t practical in the studio.

Cotton wool balls are ideal for removing makeup when you arrive alongside the Rose Micellar Water. These aren’t disposable but I have a healthy supply. On a personal level, I switched to reusable makeup pads over two years ago. They can be washed after each use and used repeatedly.

Reusing plastic

The plastic lids from the cosmetic compact refills are being reused and repurposed!

These cover and protect the eyeshadows, blushers, powders and lip creams made for the magnetic compact. I retain the lids from the used products to hygienically decant lipstick samples for clients to try. I’ll admit they are a bit fiddly but it reduces the number of disposable lip brushes used and allows you to try different lipstick shades on one plate! Each lid is sanitised after each use to be re-used.


Fabric swatches for colour consultations are packed and delivered to me in plastic resealable bags. These are reused for makeup orders from the studio and for storage.

Recycled packaging

On the subject of packaging, I’ve been re-using and recycling packaging for many years (who doesn’t love a good box??). So, when you order from the studio (and can’t collect), the outside packaging has been reused and your cosmetics will likely be inside the plastic resealable bag I mentioned above. Please reuse them again yourself.

Orders shipped directly from Colour me Beautiful (CMB) Head Office (using the affiliate shop link), are packaged with paper in Jiffy bags or cardboard boxes too.

Plastic free products

CMB have confirmed that there’s no plastic in any of the skincare or cosmetics manufactured and supplied in the studio.

The skincare range is manufactured in the UK from recycled containers and is naked of any additional packaging (so it doesn’t come inside a box). Once used, you can recycle the container (but please dispose of the pump or lid).

Over 90% of the cosmetic range is manufactured in the UK and is naked of excess packaging too.

Earlier this year, I introduced a colourful range of tote bags which are a great alternative to single use plastic bags. I chose cotton as it’s a natural material and has a long lifespan, though I am conscious of the water needed to grow cotton originally. They make an attractive accessory to add colour to any outfit with long handles making them great shopping bags.

Remember, nobody can do everything, but every person can do something and I hope that you’ve found this update useful. Should you make a purchase from some of the links in this blog, I may earn commission from your purchase and I appreciate your support.

Appointments are available virtually as well as in the studio.

Simply get in touch to book –

Sustainable fashion tips

The 2022 World Environment Day campaign #OnlyOneEarth calls for collective, transformative action on a global scale to celebrate, protect and restore our planet. (Visit for more details)

As I reflect on what this means, I suppose everyone needs to do something to help protect the planet. It feels rather big otherwise doesn’t it?

I don’t want this blog to become a lecture, but we do seem to consume a lot of things don’t we? Imagine if you bought only what you needed so that you wasted less. This could be food, clothes or makeup. It would have an impact for sure.

Everyone is more aware of the need to be more sustainable when it comes to style. But, it may also mean changing our habits too.

I like to think that my services help support this: Wearing things which suit you. Making things work for you if they’re not quite right. Passing them on to others to keep them in circulation.

Here’s my top tips for a more sustainable wardrobe.

1. Choose quality over quantity

If you buy well you buy once! Look for good quality material and well made clothes. These will last longer than fast fashion and cheaper buys made from poor quality material. If you have a lower budget, make sure you spend as much as you can on the key pieces for your wardrobe that you’ll wear all the time. This is where creating a capsule wardrobe really comes in. Revisit this blog Virtual guides – how to create a capsule wardrobe that works for you.

2. Explore pre-loved and vintage

There are so many options available with platforms like vinted and eBay as well as charity shops. If you would like better quality pieces or designers but can’t afford the price tag, these are often the best solution. That feeling when you find something in the perfect colour for you, wonderful quality and which fits beautifully is a winning combination. Knowing you’ve not only grabbed yourself a bargain, but you’ve also helped the planet is a very pleasing experience. In fact, it can be a bit addictive! It’s a great way of clearing your own clutter and making a little money too.

3. Upcycle your existing pieces to bring them up to date

If you’re great at sewing, then this is definitely for you! By changing your clothes to bring them up to date, you have a very inexpensive alternative to spending more money on new clothes you probably don’t need.

You could change the shape of a collar or neckline. Add some braiding, edging or the sleeve or skirt length to make it feel like a new item of clothing. I have had clients who have altered a dress they’ve grown tired of changing it into a top or a skirt. Cut down trousers into shorts. I’ve even upcycled buttons into jewellery myself!

Even if you aren’t adept with a needle and thread, others are. Switch up the buttons on a jacket to make it feel like new. Or, add a brooch which needs no sewing at all.

Another way to alter something is by changing the colour. Gone are the days of prodding clothes around with a stick in a bucket full of dye. Dylon pods can be used safely within the washing machine to quickly switch the colour of your clothes. It’s fun and simple to do, plus their dye is vegan and environmentally friendly. So many clients have taken my advice. £6 on Amazon. (If you make a purchase using this link, I will receive a payment).

4. Hire rather than buy

Before you buy a new outfit for that special occasion, consider renting one instead.

Check out the many rental marketplaces. Hirestreet, Hurr, By Rotation, My wardrobe HQ are all good options. They offer access to a wide range of premium brands at affordable prices.

5. Take care of the clothes you have

It really will make a difference. If you’re tempted to throw clothes over the bedroom chair, floordrobe or exercise bike, think again. Our clothes are never really as dirty as we think! Try and hang up items you can get another wear out of before throwing them in the wash. Washing at lower temperatures is recommended and simple these days.

6. Be more mindful

Consider each new purchase. Do you already have something similar? Does it fill a gap you have been able to identify? Can it be worn with at least three other items?

Consider them to be an investment as they can last you many years and see many wears. Remember my ‘pounds per wear’ motto. Clothes in the right colour and style for you which fit and flatter your shape will always be the best choices.

If we all do our little bit imagine the combined change we can make.

Fashion vs style and sustainability

“Don’t be a slave to trends, find your own style and you’ll always be the height of chic! Fashion is what you’re offered four times a year by designers. And style is what you choose.” Lauren Hutton

I always say to people that dressing well is not about buying expensive clothes, or about being at the cutting edge of fashion. It’s simply, knowing what suits you and why so that you can dress with confidence, every day.

80/20 rule

We can all have those days when we feel like we have nothing to wear. You’ve probably seen the statistic that says that we typically only wear 20% of our clothes 80% of the time and with the ladies I meet, the majority all nod their heads in agreement.

It’s not exactly true though is it? We often do have things to wear but we don’t like them / they don’t fit / they don’t suit you / they don’t make you feel good / it doesn’t go with anything. Sound familiar?

If this is you; don’t beat yourself up! But you can change it.


Your first port of call is to review and declutter your wardrobe. It can be as simple as this:

  1. Get rid of any items that no longer fit
  2. Anything that’s really worn, damaged and not repairable
  3. Anything you don’t like or hate yourself in.

Now, this might not help but you’d be surprised. Especially if you take the emotion out of it! If everything left it still good enough to wear, ask yourself why you aren’t wearing it.

If you’re serious about cleansing those wardrobes, then try following these simple steps:

  1. Check if it’s the right colour for you; if it doesn’t lighten and brighten your features then get rid
  2. Does it fit? Is it comfortable? Have you worn it in the last 12 months? If the answers are no; get rid
  3. What’s the condition like? Does it need a minor repair and are you prepared to do it? If not; get rid.

Use my free guide to help you declutter in five simple steps. Download your copy here.

Old favourites

Often, it’s not that you’ve actually got nothing to wear, it’s just that you’ve either lost your way or you don’t know what suits you. Instead you end up reaching for the same few favourites or buying another pair of black jeans / trousers / jacket / top that happens to be identical to the other six you have.

When you know what suits you and why; you’ll have a wardrobe full of clothes that are in the right colours which suit you, in the styles which suit your personality and lifestyle, in the right shape and fit for your body. But, it won’t happen overnight and if you need help, that’s where I come in as I have a range of services to support your journey which you can find here.

Fashion shouldn’t cost the earth

Textile waste is becoming a major problem. According to a government report published in February 2019 – 300,000 tonnes of textile waste end up at landfill from households. If you’re decluttering, please consider alternative ways of disposing your items. Try giving to charities, selling on, restyling or swapping.

Swapping events are becoming more popular. They give you the opportunity to exchange your items (providing they are in good condition) for others. They may not be new, but they’re still new to you. If this appeals, you may be interested in a Style Swap event which is being held in Leeds on 23 January. Tickets can be bought from here. The organiser has also asked me to attend the event and do a talk so why not book your ticket and come along? More details of the event can be found on my events page.

Take the 30 day challenge

Another trick is to turn all your hangers so they are facing the same way. Then, every time you wear something and it goes back in, turn the hanger the opposite way. This way, it’s more visible about what you are and aren’t wearing. I tried this last year for 30 days and you’d be surprised what difference it makes. Revisit the blog here and give it a go.

£s per wear

If you’re a regular reader, then you’ll be familiar with my motto. It’s not how much you’ve spent on something, but how many times you’re going to wear it. Before I buy anything, I always ask myself: what do I have that I can wear it with?  Ideally, if you can make three different outfits with it then it’s a good buy in my book. But, it’s got to be the right colour for me (soft, cool and deep), right shape and style (natural/classic neat hourglass) too. Get something in the sale for £10 which you wear once and it’s £10 per wear. Spend £50 on something which you wear 10 times and it’s £5 per wear. I’ve got things in my wardrobe that must be pennies per wear but I regularly declutter too.


If you’d like some help sorting through your wardrobe or simply understanding what works for you and why, then get in touch. Most people start with a colour consultation because it’s the easiest way to update your look, but have a browse and contact me.