How to choose a handbag

If you’re thinking of getting a new handbag for the summer, I’m sharing a few tips on what to consider .


If you’ve had your colours done, use your swatches as a guide to shopping for a new colour to add to your wardrobe. Worth noting that because this won’t be worn close to your face, it also gives you an opportunity to wear a colour which might not be one of your best! There’s lots of lime again this season and if it’s not your most flattering, choosing a bag is a great way to wear a trending colour.

Choosing a versatile colour could also mean it goes with more of your items. A neutral colour can be versatile but so can metallic and I often find the metallic tones will work with multiple colours and styles too.


Whilst big bags aren’t for everyone, neither are tiny ones. It’s all down to knowing your scale and choosing a size of bag which is not just practical for what you want it for, but also which flatters your frame.

Generally speaking, a small bag will look more balanced on a smaller or petite frame and conversely, a larger bag will look better on a larger frame.


Recently, I’ve had a lot of ladies who are conscious of not drawing attention to their tummy area. During a style and image consultation recently, I was able to demonstrate how wearing and positioning a cross body bag to cover up this area can be a clever trick. Bulkier designs can actually draw attention to the area if you’re wanting to hide it.

A traditional handbag with grab handles and carried will draw the eye down and away from your tummy area too.


If you are wider in the hips as many pear-shaped, or are conscious of your hip area, try and avoid shoulder bags that finish at your widest point. Look for a bag with shorter straps so that it finishes under your arm. You could try and reposition the bag such as across the tummy too. This along with the way that you dress, will help to balance out your frame.


You can use texture and print to break up your long, lean look. A crossbody can help to visually break up the length of an area too.

Big bust

Short straps and cross body bags can both emphasis the bust area. Choose a long strap to draw the eye away from your chest area, as will a grab handle bag.


Whilst I’ve discussed lots of clever tricks above, your style personality will ultimately be the overriding factor. I’ve had a few naturals in the studio recently and even with the tips here, it’s about choosing what works for you. For example, a natural may prefer the ease and practicality of a cross body bag. But, they may have a big bust and wide hips where this style wouldn’t be the best. However, if they cleverly and strategically place the bag, they could make it work (such as moving to the front so it wasn’t resting on their hip and making sure the strap didn’t sit between the girls.

There are so many styles out there and available so focus on what works for your style first then narrow down to the right colour for you and then any tricks you need to make.

It’s all about understanding what works for you! You’ll learn many tips during a style and image consultation and appointments are available Monday to Saturday and last around 2 hours.

A brief history of the handbag

Last year I visited the Bags: Inside Out exhibition at the V&A Museum in Kensington. Unfortunately, it’s now closed but if you’re a bag lover and it returns then it’s worth a trip!

It was fascinating to learn more about the history of bags and see so many iconic bags on show.

Bags have developed hugely over the years. Their core function is to carry items from place to place. Originally, handbags were hand-held luggage commonly carried by men and often designed for security and privacy purposes. By the 1880s, they became more fashionable accessories associated instead with women.

Here’s just a few pictures I captured.

I’m not a plastic bag

One particular bag on display was this tote designed by Anya Hindmarch in 2007. At the time, thousands of people queued to purchase the tote from Sainsburys.

At the time, it ignited a debate around the use of plastic bags which contributed to the eventual decision of charging for plastic bags in the UK with a view to reducing the use of them. Here’s a link to read up on it:

The plastic bag

Plastic bags were introduced in the 60s. They weren’t originally thought to have been designed as a single-use bag. Instead they were a long-term alternative to replace paper bags which meant chopping down trees. Fast forward decades later, the durable nature of the product caused concerns for the environment. According to The Outline, it can take between 500 – 1,000 years for a plastic shopping bag to break down. Very few single-use plastic bags were being recycled and many ended up in landfill. Cue Anya’s ‘I’m not a plastic bag’ project.

Since October 2015, large shops in England were legally required to charge 5p for all single-use plastic carrier bags. This increased to 10p from May 2021 and affected retailers of any size in England.

Interestingly, Anya has launched a new project. She says: “Despite the impact of our 2007 I’m Not A Plastic Bag project, the problem of single use plastic is far from solved. The mission has changed however, from ‘awareness’ of the problem to ‘circularity’ of materials, something we’ve spent the last two years working on with the I Am A Plastic Bag project.” You can read up on this here:

They look fabulous, but they do come with a designer price tag.


This circularity issue is something which comes up all the time – especially in fashion. Regenerating old fibres into new fabric sounds like a great solution, but it’s complicated.

When it comes to clothes, modern day fabric is often a mix of fibres so it’s difficult to ‘close the loop’. Many high street retailers now offer bring back reward schemes to help you to recycle your clothes. But stats from this article in The Guardian in 2016 highlight the issue still relevant today “it would take 12 years for H&M to use up 1,000 tons of fashion waste. If 1,000 tons is recycled, that roughly equates to the same amount of clothes a brand of this size pumps out into the world in 48 hours.” (read the article here:

If you’re looking for some sustainable fashion tips, I shared six in this blog here.

Saving from landfill

The only way to save things from landfill is to reuse them and recycle them in a different way, right?

At the exhibition, a fabulous example was this weekend bag made from decommissioned fire hoses.

Elvis & Kresse have since stopped all London fire hoses from going to landfill. Since 2005 they’ve saved around 200 tonnes of material. Visit them here:

They aren’t the only ones reducing material destined for landfill. If you haven’t come across Nephele yet, they make gorgeous leather bags and purses from leather offcuts which are also destined for landfill. Visit them here:

Too much choice!

What struck me during the exhibition and afterwards, is that there are so many bags! Yet, their function is broadly the same today as it was thousands of years ago: to carry things from one place to another. Fashion, designer, paper, cotton and plastic are all available to you. The choice is yours to decide how eco friendly or sustainable you want to be.

Plastic bag free alternative

Earlier this year, I designed and invested in a small collection of colourful cotton tote bags inspired by this exhibition. These are colourful, made from 100% cotton and have long handles. I specifically chose the range of colours designed with each dominant colouring type in mind. A motivating slogan is printed on one side of the coloured tote. The other side is blank.

If you’re looking for a reusable bag, you can get your hands on one in one of three ways:

  1. Choose your coloured tote here:
  2. As part of a warm colour fabric collection package here:
  3. As part of a cool colour fabric collection package here:


I hope you’ve enjoyed this blog and the one message I hope you take away is this one:

Much like your clothes, the more you use your bags, the better they are for the environment and the better value they become too. It’s back to the same motto: buy less, wear more.